Hello. I’m Ryan.
I build better ideas for professionals and businesses with rapid prototyping, project management, and a suite of digital services.
UX & DIGITAL
Many times companies go into a new digital project without a firm plan, budget, features, or wireframes to hand off to vendors to execute.
Most vendors for these types of project “just want to build a website”. Sometimes the process can be frustrating, incurring delays and additional costs because the right questions and plans were not settled ahead of time. Think of it, would you ask a contractor to design your next house? Or would you rather have a specialist help you dream and plan it for them to execute?
I believe companies should demand more when it comes to their digital projects. As a consultant, designer, and web developer, I want to build an experience for users that surpasses the simple website for a suite of hand-crafted features and experiences that create measurable results and memorable moments for users and companies.
The truth is your next project isn’t a house. It doesn’t exist in a physical space that remains static. What you are building will be experienced across multiple devices, screen sizes, and connection speeds. Users live and experience the features of a of digital applications in a dynamic set of circumstance. Why do we focus on the walls when all the users experience are its well planned, hand-crafted features. Boxed in users, aren’t happy users.
At the end of the day, the features of your next project need to focus around what users will experience as they buy a product or fill out a form. This creates an emotional tangible reaction within them that they will carry to other interactions with your organization.
Features need to be the focus of experience.
I step in for companies who want to focus on creating amazing user experiences that will lead to higher conversion rates and happier users. Most people I work with start with a set of workshops that will lead to deliverables which can be used to do user testing or simulate a live UX/ Digital experience. Sometimes, I even build it if the budget is tight or a good vendor can’t be found.
Some projects need a deeper dive or a long term commitment. In those situations, I work behind the scenes with focused white-label suite of digital services.
SIX INNOVATIVE ACTIONS
At the beginning of the project we will “unpack” everything you know. Expertise and knowledge on most teams is asymmetrical: Sales knows things engineering doesn’t, customer support knows things design doesn’t, and so on. We’ll draw insights from the team together, create a simple user story, set the scope for the project, and identify which features and functions to focus on for your project
Each feature and function needs to be given specific attention from design and strategy perspectives. We will generate sitemaps, user flows, conduct user research, begin any branding workshops to make sure the experience of the users aligns to your businesses core values. We will then produce rough wireframes around each feature and persona and build a financial plan around a priority of features.
Prototype & Test
We build realistic prototypes of important core features of the project. I will gather a few partners and begin creating a minimal viable prototype that will help us test the features on real users and help reveal any holes in our plan or thinking. These “MVP” will mimic user experiences of feature with just enough design to be believable but not enough to be a full concept. MVP’s are helpful not only for testing, but development/ design planning.
Design & Build
Based on prototype testing, the concept will be refined and given a branded and modern UI across identified pages of the sitemap. After designs and site content are finalized, technology requirements will created based on budget, discovery and the build plan, and vendors will be vetted or a custom team created to execute various pieces of the site functions and features. We will then do a round of client-testing. with a final round of user testing before launching the project into the wild.
Launch & Learn
For many, launch day is the end, but I see it as the beginning- the birth of something users will enjoy! We’ll add analytics, and begin monitoring heat-maps of user interaction, monitor SEO, SEM activity and begin optimizing the experience. We can host the site for you or work on your own platform. What’s important during launch week is enabling users to provide easy feedback and not be surprised when we need to adapt the concept to make our project more viable and attractive to users.
iterate & accelerate
After a season of learning and monitoring, we can make some strategic shifts to certain features, build a road map on how to get there and build out even more fantastic features and products for users. Once we have a clear roadmap we can accelerate development of new concepts using a similar process or launch it into a testing group to see how viable a solution it is with user A/B testing.
NEED SOMETHING SIMPLE & QUICK?
Let’s Sprint and build something in a few days
Sometimes start-ups and entrepreneurs can’t afford enterprise level discovery, design and custom builds. Need something quick and working on a tight budget? Maybe we can come up with some innovative ideas to execute and accelerate your next idea, and build it better.